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Mid-Volume ASIC design dilemma
Standard Cell ASICs have served our industry well through
many process migrations. Now,
Moore's law is outstripping the ability to utilize available silicon
with an appropriate level of cost and risk. With mask costs passing
$1M, design cycles expanding past a year and reliability questions
arising from very Deep Sub-Micron physical effects, it now requires a
large annual production run to justify a custom device. But, what if
you still need the performance of a custom ASIC?
Roughly 1/3 of ASIC designs need lower part cost than FPGA
(10k-100K volume), but NRE charges, time to market, and total design
cost is too high to use cell-based ASIC.

Source:
Gartner/Dataquest
The battle for middle ground is best filled by Structured
ASICs. Structured ASICs offer a cost-effective solution for the
mid-volume market with 75% less development costs than cell-based
ASICs and unit costs up-to 90% less than complex FPGAs.
What is
Structured ASIC?
Structured ASIC have fewer layers to customize which implies
much shorter fabrication time. Structured ASICs have fixed layers to
incorporate I/Os, RAMs, Power lines, PLLs, and other IP. Structured
ASICs are not Gate Arrays. Gate arrays address the manufacturing cycle
time issue with custom ASICs. But, Structured ASICs address the design
implementation issues with custom ASICS such as NRE charges, time to
handoff, cost of design tools and engineering resources, number of
design functions to be performed, IP integration, and unpredictable
layout turnaround times of custom ASICs.
Structured ASIC dramatically shortens the design cycle by
simpler design flow which cuts down engineering time by months and
reducing fabrication time to weeks compared to months for cell-based
ASICs.

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